K Cole Studio & Academy
Permanent Makeup Cosmetics
Micro Scalp Pigmentation & Permanent Makeup
PROJECT SCOPE:
Brand Identity Design
Custom Instagram Template Designs
LinkedIn Banner
K Cole Studio & Academy, came to us with the goal of elevating their brand to reflect their offerings of luxury redefined Permanent Makeup and Micro Scalp Pigmentation services, as well as their academy for aspiring Permanent Makeup Artists. Previously targeted towards only female clients, the addition of Micro Scalp Pigmentation services required a shift in the brand’s target audience to become gender-neutral.
OBJECTIVE:
Was to create a high-end, bold, and elegant brand design that would appeal to both men and women.
OUTCOME:
Through market research and a deep understanding of the client’s unique qualities and values, we were able to develop a visually appealing brand design that showcased their services and Academy.
The outcome was a sleek and sophisticated logo that incorporates elements of the Permanent Makeup and Micro Scalp Pigmentation techniques (strokes and dots). The color palette, which includes black, silver, and white, reflects the upmarket feel of the brand as well as being gender neutral. The client’s love for the previous branding’s accent color of purple was honored by retaining it to represent elegance while the addition of a blue evokes trust and balances the color palette and attracts the male market. The visual direction of the brand refresh is minimal and sleek, focusing on using the primary color palette of black, white, and silver, with purple and blue serving as accent colors. Incorporating high-quality images that showcase their work, further emphasizing the luxurious and sophisticated feel of the brand.
