Procurement Strategy Group
Corporate Event Planning
PROJECT SCOPE:
Brand Identity Design
Custom Instagram Template Designs
LinkedIn Banner
Procurement Strategy Group is a professional procurement expert company specializing in providing a 7-step procurement process for corporate meetings, conferences, and incentive trips. The company’s goal is to help small to medium businesses establish successful events and partnerships with suppliers, providing clients with a strategic and analytical partner, competent negotiator, and creative collaborator.
OBJECTIVE:
Procurement Strategy Group recently underwent a rebranding initiative to reflect their new name, and updated mission and vision. The company wanted to present a professional brand that reflected collaboration, trust, sophistication, warmth, and dependability. They were looking for a new brand that reflected their level of confidence and knowledge as a business.
OUTCOME:
The outcome of the rebranding initiative was a meaningful logo design that represents Procurement Strategy Group’s business in a holistic way. The 7-sided heptagon symbolizes their signature 7-step procurement process, while the 3 diamonds represent the company’s core brand values of clarity, honesty, and transparency. The diamond in the center represents the promise that Procurement Strategy Group is making to the client – working together to reach a common goal. The overlapping diamonds symbolize the client, Procurement Strategy Group, and the vendor as a collective, unified group working together.
The primary choice of colors also adds to the professional, trustworthy, and approachable brand image. The use of gold and deep blue creates a professional and trustworthy feel, while the deep orange creates a warm and inviting environment. Overall, the new branding of Procurement Strategy Group accurately reflects the company’s evolved mission and vision and positions them as a confident and knowledgeable business in the market.
