Karin Del Maestro
Transformational Coach
PROJECT SCOPE:
Brand Identity Design
Facebook Banner
Karin Del Maestro is a health and self-care coach who specializes in helping breast cancer survivors reclaim their vitality and live a life filled with joy, laughter, and freedom. As a breast cancer survivor herself, she understands the challenges of bouncing back after surviving breast cancer, and the changes that have happened physically, mentally and emotionally. She utilizes her personal experience and extensive education in health coaching, including hormone health, seasonal detoxing, and anti-inflammatory living to guide them and help them on their journey to recovery.
OBJECTIVE
The objective of the brand redesign was to establish a unified visual brand that appeals to a female audience, conveys the brand values of approachability, reliability, knowledge, and caring, and provides clients with a safe and calming environment.
OUTCOME
The outcome of the rebranding project was an intentional logo design that was unique and told a story. The Heart Chakra symbol was chosen to represent change and transformation and was customized to include the female symbol as a reminder of the strength of women during the transformation and changes they going through. The color palette used was inspired by the colors of sea glass and included soft pink, teal, blue, brown and gold. These colors create a calm and soothing feel, reflecting Karin’s approachable and caring nature.
